Would you dress for a gala event as you would for your neighbor's barbecue? Although you would never receive a dress code along with these invitations, there is a certain ambience that implies for you to dress, think and act a certain way in each event. An organization's culture works in a similar way. The culture conveys shared values, attitudes, beliefs and standards that characterize an organization's goals. An example would be, if a company treats a maintenance employee differently than they would towards a finance director, there will be a lack of progress from the maintenance employee. Overall it is imperative for an organization to create a strong culture and therefore, create a good impression for potential future employees as well as customers. Co-founder and CEO of Entrepreneur, Jeremy Bloom, highlights six easy steps for organizations to follow in order to construct a solid culture within an organization:
1. Transparency
2. Time to Disconnect
3. Empowerment and Sense of Freedom
4. Physical Space
5. Talking to Customers and Employees
6. Input Organizational Design "How you do things"
Recently Business Insider listed the microblogging company, Twitter, as the number one company in terms of corporate culture and values according to it's employees. According to Fortune, people working for Twitter receive "rooftop meetings, free meals at its San Francisco headquarters, in-office yoga classes, and unlimited vacations for exempt employees".
I was surprised to discover that tech companies are dominating the top rankings. Glassdoor community expert Scott Dobroski states that employees working for such companies buy into their organizations' mission statements.
If a company creates a good environment within it's walls, it's employees will respond positively. This will reflect on the output and overall product of their hard work. All of the values and beliefs within an organization contribute to the final brand image by which it will become remembered by.
Images from StockSnap
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